EDWARD: THE TALKING EPM COWBOY PULL STRING FOR OPINIONS · BATTERIES NOT INCLUDED AGES 50 AND UP
NOW PLAYING · A ROSKE.AI PRODUCTION · JUNE 2026

The toy who wouldn't update.

Toy Story 5 is in theaters this week, and the bad guy is a screen. A glowing device that elbows the old pull-string toys out of the way. I've spent three years telling executives that AI changes everything, so it felt fair to cast myself as the toy it's coming to replace. (I lobbied to play the hero. The casting director, who is also me, passed.)

50+
COUNTRIES PRESENTED IN
80+
COUNTRIES VISITED
15
BOOKS IN PRINT
2
U.S. PATENTS
25+
YEARS RUNNING COMPANIES
FRAME 001 · THE TOY WHO WOULDN'T UPDATE RATED E
Edward Roske reimagined as a Pixar-style pull-string cowboy toy in a royal-blue felt fedora and round glasses, standing in a warm sunbeam on a child's bedroom floor with cloud wallpaper, eyeing a glowing AI tablet and smart speaker that threaten to replace him as the favorite toy.
DIR. EDWARD ROSKE PIXAR-ADJACENT · NO AFFILIATION

Every toy in the line.

One man, several recalls. Each one a Pixar-grade study in what happens when the analog favorite meets a glowing rectangle with better marketing. (The fedora is in all of them. The fedora is non-negotiable.)

Marked down, dusty, the last one on the peg. The sleek AI gadgets beside him sold out by nine. (He's choosing to read this as a supply-chain issue.) PRODUCT No. 001

Edward: The Talking EPM Cowboy

Marked down, dusty, the last one on the peg. The sleek AI gadgets beside him sold out by nine. (He's choosing to read this as a supply-chain issue.)

They bolted a cracked tablet to his chest, added some blinking lights, and called it a pivot. The pull string still works, though the tablet gave out on day two. THE 2026 REFRESH

Now With A.I.

They bolted a cracked tablet to his chest, added some blinking lights, and called it a pivot. The pull string still works, though the tablet gave out on day two.

For one shining minute he had the kid's whole attention. The tablet on the floor was content to wait, the way a thing waits when it knows it's going to win. ONE GOOD MORNING

Christmas, briefly

For one shining minute he had the kid's whole attention. The tablet on the floor was content to wait, the way a thing waits when it knows it's going to win.

Filed between two dead Game Boys and a flip phone. Honestly, good company. They all peaked around the same time. THE DONATION BIN

Twenty-five cents, firm

Filed between two dead Game Boys and a flip phone. Honestly, good company. They all peaked around the same time.

Pull it once and he explains agentic AI to a dinosaur, a robot, and a doll who did not ask. By now the string is decorative. He keeps going regardless. PULL STRING TO ACTIVATE

He will not stop

Pull it once and he explains agentic AI to a dinosaur, a robot, and a doll who did not ask. By now the string is decorative. He keeps going regardless.

FROM THE BACK OF THE BOX
Every toy gets replaced eventually. I figure if I stay useful enough, they'll at least feel a little guilty about it. (So far: mixed results.)
EDWARD ROSKE READING HIS OWN RECALL NOTICE

Six things. None require batteries.

The part of the toy box that still ships. Real projects, in beta or in production, all built on the theory that the old cowboy might be worth keeping around a little longer.

MODEL No. 01 WORKS AS ADVERTISED (RARE)

AgentCube

The engine that lets AI agents talk to Oracle Essbase, EPM Planning, and Financial Close. Built by Caprus. Essbase and Planning shipped. Consolidations is in beta. (It's the toy that actually does what the box promised, which in this aisle makes it a collector's item.)

ESSBASE · PLANNING · CLOSE SHIPPED
MODEL No. 02 COLLECT THE WHOLE ISLAND

Caribbean AI Summit

Co-chairing the largest AI conference Puerto Rico has ever hosted. October 9 and 10 in San Juan. Speakers and sponsors are being recruited right now. If you build, fund, or run AI, there's a slot on the stage with your name on it.

9-10 OCT 2026 · SAN JUAN CALL FOR SPEAKERS OPEN
MODEL No. 03 SOLD SEPARATELY

Caprus

Investor and contributor at Caprus, the AI software and services firm giving finance teams faster, smarter operations. The crew behind the MCP servers, and the people who do most of the actual building while I write the blog posts.

AI · FINANCE RUNNING
MODEL No. 04 AGES: ETERNAL DM

AI Dungeon Master's Screen

An AI-driven DM's screen for running better D&D 5e campaigns. Initiative, lore, and improv help for the person behind the screen. If there's going to be an AI at the table, it should at least earn its seat. (The party will not be told.)

D&D · 5E · EBERRON IN PROTOTYPE
Quiet build
MODEL No. 05 SOME ASSEMBLY REQUIRED

Puerto Rico AI Community

President of the Puerto Rico AI Community. More than 850 people across our events. We meet every other month to figure out, in public, what AI means for the island, which is also what it means for everyone watching the island.

850+ · BI-MONTHLY RUNNING
MODEL No. 06 WORKS RIGHT OUT OF THE BOX

Only Recipes

My first Chrome extension. When it spots you on a recipe page, it strips out the author's childhood memoir, the fourteen ads, and the infinite scroll, and leaves you the recipe. It's ridiculously fast and genuinely useful, two phrases I don't often get to put next to each other.

CHROME EXTENSION · FREE SHIPPED

One more off the assembly line.

IN BETA · NAME PENDING

The Home Library Project

BOOKS · GAMES · MEDIA · EVERY SHELF

A new app and site that digitizes a home library: books, board games, music, media, anything sitting on a shelf at the house. All of it categorized. There'll be a free tier. I'll share the rest after beta. Want an early look? Send an email and you're on the list.

Email for early access
THE BOX OFFICE IS OPEN · 13 MINUTES

Pull the string.
Get a real answer.

Book thirteen minutes. Ask about Oracle EPM, AI in finance, MCP servers, the Caribbean AI Summit, D&D, or what it's like to spend a career hyping the exact technology now eyeing your spot in the toy box. The pull string is free, and the opinions come with it whether you asked or not.

TOY BOX · BACK PANEL · 2026
EDITION WEEK 26 · TOY STORY 5 RELEASE WEEK · 2026
PRODUCT EDWARD: THE TALKING EPM COWBOY
INCLUDES ONE (1) COWBOY · ONE (1) PULL STRING · OPINIONS (UNLIMITED)
BATTERIES NOT INCLUDED · NOT REQUIRED · RUNS ON SPITE AND CURIOSITY
HEADGEAR ONE (1) ROYAL-BLUE FELT FEDORA · SURVIVES EVERY RECALL
WARNING MAY DISCUSS AGENTIC AI FOR 45 MINUTES UNPROMPTED
MADE IN SAN JUAN, PUERTO RICO
CARE DO NOT EXPOSE TO SPREADSHEETS WITHOUT FREEZE PANES
Not affiliated with Pixar, Disney, or any toy currently in production. Toy Story and its characters are the property of their respective owners. The cowboy, the opinions, and the fedora are Edward's. No pull-string toys were replaced by AI in the making of this website, though several were made visibly nervous.